How it works · plain English

One customer. Four conflicting files. One record the bank can trust.

Follow one real customer — Rachel — down the line: four conflicting files in, one trusted record out. Plays on its own · use the buttons or the ← → arrow keys.

89,198source records
→20,502trusted records
4systems unified
100%fields traceable
0records deleted
Step 1 of 7
1 Four files
2 The trust pipeline
3 One trusted record
4 Used safely
🩺

Quality check

Set bad data aside
🔗

Match

Is this the same person?
🧑‍⚖️

Human review

Approve the unsure ones
⚙️

Build record

Keep the most reliable value
Core Banking
Rachel A Smith
email: missing
Customer Service
Rachel Smith
rachel.smith@…
Identity check
RACHEL SMITH
✓ Verified
Risk Engine
R. Smith
rating: Watch
92% match — names, DOB, phone & email line up
How each field is chosen
Name
Identity check wins — it's verified
Email
Customer Service wins — bank file was blank
Risk
🔒 Locked — only the regulated source can set it
93%confidence

Rachel Smith

One trusted record
Governance built in

Sure who, not safe how. 93% means we're confident this is Rachel — not that Rachel is low-risk. Two separate scores.

360°
Customer 360Faster service, fewer wrong-customer errors
AI
Compliance AIAnswers from trusted data
ME
Customer portalCustomers see only their own details
89,198source records
69,000 duplicates merged into others — nothing deleted (77% fewer records)